Branding & Online Marketing
Consistency in Branding- First we ask the Question as to whether the branding is consistent across channels. This feature serves to strengthen the brand.
Optimization of the website- The site must be created and maintained periodically. Optimization of the website is of prime importance.
Social media marketing- Recognition of the brand and its loyalty is brought about by Social media marketing.
Press Releases- Distribution of press releases is effective and inexpensive such that the brand value is increased.
Video Marketing- Videos on YouTube, MetCafe and Vimeo are all powerful tools to increase the brand identity.
Produce Quality Content- Quality Content is King, in order to create a brand recognition.
Blog- Having a Blog is a vital tool to increase brand equity.
For the branding of our website we go for the following measures-
Self analysis, Target audience Analysis, Competitive Analysis, Industry Analysis
Online marketing focuses on getting hold of the target audience through the use of Online resources. Social media sites such as Facebook, Twitter, LinkedIn, Google+ go a long way in converting a casual visitor to leads.